Sensitive

A commercial business/private sector classification used for data of a private or personal nature that is intended for internal use only. A significant negative impact could occur for the company or individuals if private data is disclosed.
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The security labels commonly employed on secure systems used by corporations. Common corporate or commercial security labels are confidential, proprietary, private, sensitive, and public.
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The lowest level of commercial business/private sector classification. Used for all data that does not fit in one of the higher classifications. This information is not readily disclosed, but if it is, it should not have a serious negative impact on the organization.
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An individual who makes a classification determination and applies a security classification to information or material. A classifier may either be a classification authority or may assign a security classification based on a properly classified source or a classification guide.
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Data classification is the assigning a level of sensitivity to data as they are being created, amended, enhanced, stored, or transmitted. The classification of the data should then determine the extent to which the data need to be controlled/secured and is also indicative of its value in terms of its importance to the organization. Grouping data under labels for the purpose of applying security controls and access restrictions.
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